Give them what they want!
Buyers want to buy helpful information, not necessarily books. This gives you the flexibility to customize the form in which the information is delivered. It may be a comb-bound or spiral-bound manual that lies flat when used as a workbook during your seminars. Or, it may be a 3-ring binder allowing people to add or change pages easily. You may choose to serve the needs of you potential customers with a video program, DVD, CD or saddle-stitched booklet.
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By recording the teleseminar you have an item that you can give as a bonus to your potential clients or current clients to introduce or reward them. Or give the recording to your guest presenter and other entrepreneurs to bundle as a bonus with their products which will expand your reach to new markets. Seminars for marketing provide more information on teleseminar.
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