The Authority - CT Authors & Publishers Assoc.: Authors and Publishers Association

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Saturday, May 19, 2007

Annual CAPA Writing Contest

Deadline – May 31^st
Annual Writing Contest

The Annual Connecticut Authors & Publishers Association Writing Contest closes entries on May 31^st. Entries are accepted in Poetry, Short Story, Personal Essay and Children Stories.

Four easy steps

Visit www.geocities.com/ctauthors2004/contest2007.html
Review the rules
Print the entry form
Mail in your entries.

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Niche Marketing by Brian Jud

Why sell to niche markets? 5/24/07

People go to bookstores to buy books. There, your books are on a shelf, surrounded by competitive books. In niche marketing, you make your books available to prospective buyers in a non-competitive setting. In addition:

1) Your promotional dollars are more efficient because of less wasted circulation. You can be very specific in the people you contact and the benefits your present.

2) Your title may be the only one available in a place where there is no competition and no price comparison. You can offer your books for sale in car washes, doctors’ offices, banks, restaurants, ski lodges, movie theaters, appliance stores or coffee shops.

3) It may be easier to sell to niche markets than those in large corporations. Proprietors of small businesses look upon books favorably as a special service to their customers, a source of incremental revenue.

4) Most of these venues purchase directly from the publisher, so there may be no distribution discounts.

5) The individual orders will typically be smaller than those in the Commercial Sales segment, but you will find the buying period shorter, the process less formal and access to buyers through mass communications.

The Authority - CT Authors & Publishers Assoc.

Saturday, May 19, 2007

Annual CAPA Writing Contest

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